For the Partner Fiber project, Broadcast Media TLV brought me in to create visual effects called Fiber Trails, symbolizing the company's high-speed internet service.
These trails were crafted in the company's colors and made using custom tools I developed, allowing the creative director to shape the trails by drawing 3D curves.
We then brought these Fiber Trails to life with Redshift and blended them into the final video using Adobe After Effects.
A key part of this project was the "Sweep Plus" HDA (Houdini Digital Asset) I designed to produce the Fiber Trails. This tool gave our 3D artists the flexibility to customize the trails look—like their length, number, color, and motion.
My approach was procedural and didn't rely on simulations, which meant we could see the changes in real time as we worked.
